Client Project | Real Estate Marketing Design
Overview
Forrest Street Apartments is a residential complex located in the heart of Baltimore, Maryland. I was tasked with designing a brochure to showcase the property’s key advantages - affordability, comfort, and convenience - to prospective tenants.
Objective
The goal was to create a printed marketing piece that would communicate the value of living at Forrest Street Apartments while aligning with the brand’s approachable and community-focused identity. The brochure needed to be both inviting and informative.
Design Approach
I developed a soft, welcoming color palette of light blue, green, and brown to reflect tranquility, nature, and grounded living. The layout balanced interior photos, amenity highlights, and location details in a clear and engaging format. Typography and spacing were chosen to maintain readability and warmth, making the content accessible to a wide audience.
Outcome
The final brochure effectively communicates the lifestyle benefits of Forrest Street Apartments in a visually appealing, easy-to-read format. It serves as a helpful tool for property managers and leasing staff, and supports tenant engagement through professional design and clear messaging.
